One of my greatest joys is watching Australian brands emerge, flourish and develop.  Ava Madison has been one of those brands that has grown from a little dream to a beautiful store sending gowns all across the country and the world. I’m pretty excited to share their 2011 collection photos with you today!

The new collection is just as gorgeous as their first – pretty, feminine details like ruffles, floral appliques and bows. gorgeous silks, chiffon and sequin covered fabrics and a huge range of colours. Every gown can be made in a wide range of colours so you can choose the most appropriate shade for your maids. Classic silhouettes mean there’s a wide range of styles (most are even available in short or long length) to choose to suit your bridesmaids – you can even pick different gowns in the same colour way.

Photos by Ava Madison