There’s something special about family run businesses and this week on “Behind the Door With..” I visited a car hire company that has been running for 35 years! Triple R Luxury Car Hire is run by the Jovanovic family, and I met Alex and his aunty and mother Pia and Manuela at their Brunswick warehouse. Triple R Luxury Car Hire specializes in classic wedding cars, such as Rolls Royces, Bentleys and Jaguars and the team is passionate about bridal parties arriving in style!
When Alex’s father first started the business the cars were stored at the family home before moving to their first warehouse in the late 1980’s. In 1996 they grew out of the space and moved to the huge East Brunswick space that is now the home of Triple R. I’m immediately impressed with the sheer size of the space which houses 33 cars, an onsite mechanics workshop, offices, meeting spaces and even an upstairs space.
The cars are housed in a huge warehouse and there is row after row of sparkling clean classic cars backed by vintage memorabilia on the walls. I can imagine how fantastic it must be for couples to be able to view all the cars in one space and pick out their favourites for the big day. The onsite mechanics must also be a huge bonus and Alex tells me that this is why their cars keep running smoothly and on time! Even though many of the cars are very old, they are kept in pristine condition.
Inside the front of the building are various meeting spaces where the Triple R staff can discuss details with couples and show them the extensive collection of pictures of the cars in wedding locations all over Melbourne. One of Alex’s favourite parts of the space is the collage of Thank You notes and cards from Triple R’s clients over the years. “It’s one thing to have testimonials on your website” he says, “But it’s another to have pictures of real couples and handwritten notes for prospective couples to read”.
Triple R is also home to other creative wedding businesses such as Tania Jovanovic Photography (another family member!). The front desk is decorated with stunning bridal bouquets and arrangements which I quickly learn is the work of Floretta by Grace, who’s florist studio is also on site. Grace is working away on a wedding expo when I visit and I learn her husband Gus is also one of the drivers for Triple R. Alex tells me that lots of couples initially just come in to book cars but end up with a photographer and florist all in one visit!
Triple R have just added two new cars to their fleet, a burgundy and silver 1949 Rolls Royce Silver Wraith and a pink 1967 Citroen DS21 which Alex kindly shows me. The Rolls Royce is a classically elegant car that was part of a museum collection from Tasmania and has been painstakingly restored back to its former glory. The Citroen on the other hand is the complete opposite with a playful retro feel that would be perfect for a more rustic vintage inspired wedding.
When you have a family running a business with this much experience you can be sure of repeat business, and Alex tells me they recently had the daughter of one of their past brides hire a car for her own wedding!
Ms Chinoiserie Says: With the name synonymous for wedding car hire in Melbourne and after being in the business for 35 years, Triple R Luxury Car Hire have definitely found the recipe for success; I love the new addition of the Citreon – so much fun!
About Amelia Waddell of Make Your Day Wedding Styling: I’m a wedding stylist and proud store owner who loves to chat weddings with everyone and anyone! I love to talk shop with other business owners (particularly over some chocolate cake!) and am the first to try and have a sticky beak behind the scenes of any event. My free time is spent ‘investigating’ new cafes, stores and events.