In a time-poor age where friends and relatives find it increasingly difficult to come together, a wedding is one such event which brings everyone together on one special day to celebrate the union of two families.
The organisation and success of this one-off special event is contingent upon the creative skills of a group of professionals, known as V.O.W.S. or Vendors Of Wedding Services.
On Tuesday the 14th of March, Australia’s most creative and professional V.O.W.S. gathered at the Marriott Resort on the Gold Coast to celebrate the 2016 Designer of Dreams Awards. Hosted by the Australian Bridal Industry Academy, the Designer of Dreams Awards honour V.O.W.S. who have consistently delivered excellence every year for the past four consecutive years.
Beautifully captured on film by Motion Reel Films, the evening commenced with the sweet sounds of harpist Naomi Terashima as culinary delights made their way around the room. Wedding Flowers by Julia Rose took our breath away with a wreath and dress made of fresh florals that not only looked incredibly beautiful but exuded a pretty scent too.
Le Rouge Beauty and Aurum Bride were on hand to touch up our makeup and hair, as guests chatted excitedly about what the evening held and who would be crowned the cream of the crop. Attendees were able to hop In The Booth for happy snaps, and print off their instagram creations with Click Tag Print.
Upon entering the room, my eyes fell upon a tablescape in blush, nude, and gold, with ruffled linen, floral adornments and Beauty and the Beast style candelabras. A collaborative effort between Turning Paige, Events by Nadia and Eufloria Florist had brought this vision to fruition. Around the room, giant illuminated letters from Event Letters spelt out the word ‘Awards’.
Chairs were directed towards an illuminated backdrop and lights were dimmed as Anthony Pieters Artist burst onto stage, sketching and dancing to the music. Explosive Entertainment played DJ as the announcements of finalists and winners of each category of supplier.
Intermission came and guests were treated to entertainment by Utopian Fire dancers.
Afterwards, they flocked towards the revolving six-tier cake by A Little Cake Place and Merivale Cakes & Crafts and then on to the dessert station featuring couture cupcakes from Petal and Peach and indulgent chocolates from Choco Barocco.
Over 96,000 newlyweds ranked, rated and evaluated the quality of product, quality of service, value for money and attitude of staff of 3,200 wedding businesses. A total of 249 finalists and 37 winners were announced at the Gala event.
The Chairman of ABIA, Mr. John O’ Meara, said that each business should be extremely proud of the accomplishment which honoured the pride, passion and professionalism in which they delivered their product and service to their brides and grooms. Congratulations to all involved!