In the hustle and bustle of the almost daily content from wedding professionals across Australia and the world, we showcase Polka Dot Wisdom (really you should subscribe, we have such great posts lined up!) posts which can sometimes can get lost in the flurry. But when it’s an event announcement, I want to make sure everybody can see!
Last year, Sarah from Girl Friday Weddings and I joined forces to create Project Innovate. We were so inspired by the response from the Australian wedding industry about the need for industry specific education, that we’re doing it all again this year! 2012 welcomes Saundra Hadley all the way from the US who will be presenting “Selling For Wedding Professionals.”
Branding your business isn’t just your logo, it’s how you do business, it’s how you market. This session will cover:
- Psychological Process of the Sale
Learn the tried and proven process that every sale goes through until the purchase is made.
- The Emotions behind Buying
What is the Buyer/Potential Client feeling emotionally, especially in the wedding industry?
- First Contact
Best practices in handling the first contact from a potential client.
- Pre Qualifying
How to PreQualify the client, more than what you may normally do now.
- Creative Consultations
Best practices in creating the most magical and creative of consultations.
- Closing the Sale
Steps to use to move your potential client towards closing the sale.
- Winning Proposals
New ideas for creative and winning proposals. Set yourself apart from the rest.
- Top Sales Mistakes
Learn and laugh about the top sales mistakes that we all have made.
I’ve spent a great deal of time over the years with Saundra (I love the way she presents sales techniques in a no fuss, no fluff, straight down the line environment) and I am really excited about bringing her to Australia.
If you’d like to come along,the event is on the 11th of September from 5.30pm at The Ivy Sunroom in Sydney. Ticket price ($220 for early birds!) includes a presentation on the latest “Cost Of Love” survey results from Bride To Be Magazine’s beauty and features editor Amy Collins- Walker, a ninety minute workshop by Saundra Hadley, a question & answer session with Saundra, champagne upon arrival, a scrumptiously catered networking reception following the workshop (did I mention the sweet treats and cake?) and a chance to be a part of Project Innovate’s second ever event.