Jason Grech White is everything I love about Melbourne designers – chic, fashion forward and a little edgy! The 2012 collection (the third to come out of the label)  focuses on handstitched trims, resulting in hours and hours of hand detailing to ensure every gown is beautiful. The gowns introduce new, chic details, ruffled skirts, layered beading, peplums and Jason’s signature corsetry.

The most luxurious and unique touch of all? For this collection, the lace, inspired by the baroque leaf, was designed for the collection by Jason himself. Fabrics such as chantilly lace, silk jacquards, chiffon and silk satin all combine to create the dresses that are so Melbourne, so chic and so elegant.

The collection also embraces Melbourne, for all it is with an beautiful film, a collaboration between Jason, model Lana at Giant Management, makeup artist Tanya Guccione, hair stylist Trish Sousa and artistic director and post production with Jeff Osman of Carpe Diem Films

 Images by Andrew Maccoll for Jason Grech White