Johanna Johnson Black Label Collection

by | Bride, Fashion

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Whenever we showcase the new designs of Australian designer Johanna Johnson, you always go nuts for them. From dressing stars on the Oscars red carpet, to accessorizing one of the world’s most famous female singers (hello Madonna anyone?) it’s a delight to debut the new Johanna Johnson Black Label collection today- ready to wear bridal pieces with a lower price point in mind. Each piece is handmade in Australia, with gowns starting at $1000 and lifestyle pieces from $580.

Johanna’s inspiration is all about chic, well designed pieces that add a touch of glamour to your look. From the lifestyle pieces – silk camisoles, lush tulle skirts, metallic heels, which can be mixed and matched together through to floor length bridal style gowns. Each piece is available in the traditional bridal colour palette, but as part of this exciting collection, Johanna Johnson will offer pieces to order in an exclusive colour palette for formal events, balls and red carpet occasions.

I love the idea of pairing a beautiful pearl dupion ball skirt (like this one) with a beautifully designed simple silk camisole (like this one). Or wearing a shorter black tulle skirt (like this one, how very ballerina!) with a metallic Italian lamé tank top (like this one). So many options, so little time!

The collection is available in the Sydney Flagship store and can be pre-ordered through the Johanna Johnson online store.

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To accompany the collection, the team shot this film on location in Melbourne.  Created and directed by Johanna, the film was shot, edited and produced by Scott Kingman (a founding member and co-writer of the Melbourne band ‘The Alternative’). Scott also co-wrote and produced the beautiful song ‘Don’t Dance’, which features in the film.




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