One thing we love about our readers at Polka Dot Bride is that we know you come with all shapes and sizes and with that, all different styles. Today, for the bride that wants something chic, something effortless that pushes the boundaries with a little edge comes the brand new “Fade Into Your” bridal gown collection from designer Prea James.

Prea, who kicked off her career in the Australian fashion industry, quickly found her passion was for bridal – her own made to measure collection, entitled “Vow” is made of five gowns. “Jane” with her deep v neckline and back, gives a somewhat ethereal, chic style to its wearer with long floaty sleeves. “Amelie” combines two pieces- a simple slip gown with a lace cape overlay, allowing you to mix and match your own wedding day style.

“Fade Into You” shows off Prea’s modern, yet feminine styling. The campaign shot by Willow & Co and styled beautifully by Love Find Co, made the most of the stunning coastal backdrop with model Emma Nielsen wearing natural hair and makeup styled by Lulu Makeup Artist wandering over the weather-beaten cliff face. A lush bouquet of blooms created by Trille Floral completed the shoot. 

Prea James gowns are available via her website or her stockists.