Working on The Green Issue has been such a joy. Talking to and learning from eco-friendly wedding vendors has truly been eyeopening. I love that no matter who we are or what we do, we can always find ways to do things better, smarter and that have less of a negative impact on the environment.
Today I am delighted to introduce you to the super knowledgable Yvette van Schie of Ethix Makeup Beauty & Styling. When I came across her gorgeous work and realised she specialises in cruelty-free, vegan, mineral and organic makeup, it was clear we needed her voice and wisdom in this issue. Prepare to be inspired and rethink your beauty routine!
How long have you been a makeup artist?
Where are you based?
Southern Highlands of NSW.
You specialise in cruelty-free, vegan, mineral and organic makeup. Can you tell us more about that?
I trained as a beauty therapist before training as a makeup artist, so have always been concerned about what I put on my face as well as others.
For quite a few years I worked for a skincare company who were one of the forerunners in the whole cruelty free, Australian made market – we used to proudly promote that all products were tested on people, not animals. I became very involved with product development when I was their National Training Manager – and in this time I learnt about the side effects certain chemicals had on not only people’s skin, but their whole body – remember the body is the skin’s largest organ!
Buying natural makeup used to be nigh impossible, although cruelty free makeup was easy. But then big brand highly popular makeup brands started shipping to China and lost their cruelty free standing – suddenly making it very hard to find products which fell into this category.
I am loving the vegan movement (I personally am a dairy free vegetarian)– as vegan makeup is very easy to purchase now, as are natural based products. Good organic makeup which goes on and stays on well, is still a challenge for me, mainly the foundations, but the lipsticks and eyeshadows etc are fantastic!
Images: Hilary Cam Photography
Is it difficult being an eco-ethical makeup artist? What challenges do you face?
The biggest problem I face is buying everything eco-ethical. I have overcome the mascara brush debacle – I hated throwing plastic disposable brushes into the bin after each use – so now have a set of mascara brushes I clean like all my other brushes after each use. I hate how much plastic packaging is used and how many cotton tips I throw away every wedding (the plastic in the middle does not break down). I don’t use plastic bags for my rubbish – I just pile it up and put it in the bin, or use a paper bag.
How do you select and source the makeup you use?
I trawl the internet and constantly talk to other suppliers about what they use. Every now and again I get sent products to try – love receiving those – it feels like Christmas!
Why is it important to use natural and cruelty-free products?
There is no reason why any animal should suffer for us to look gorgeous – we do not need to test on animals – humans are better at telling you if a product is irritating or not – and to be really honest – we are not coming up with anything really new in the makeup market today which uses ingredients which have not been used before. Organic of course is ideal – as it leaves a smaller footprint on our planet, as do vegan makeup options and any form of natural product. But people should be aware – not all vegan makeup is natural – it just does not use any animal by products, and none of the ingredients are tested on animals before being used by the manufacturer.
Image: Lilli Kad Photography
What are some of your favourite products?
I ideally try to buy Australian owned and made – again because of the green footprint, and I feel we should promote our own businesses.
I am a fan of Ere Perez natural makeup – all of the ingredients treat the skin whilst you use them, and their lip colour range is fabulous! Edible Beauty’s skincare range is divine – it is actually edible as it is so natural – their Angel Drops give the skin the most amazing glow when applied mixed into the foundation or before applying he foundation. I love Harlotte’s foundations, they give amazing coverage and the colours are spot on. Their lipsticks and eyeshadows are wonderful too – although the products are not natural, they are cruelty free and sensitive skin friendly.
Do you tend to attract bridal clients who are environmentally conscious?
Unfortunately not as many as I would like – I attract a target market who love my clean luminous looking makeup which I achieve through the makeup I use and my application techniques – but I am disappointed that brides when it comes to their wedding day, sometimes are not as eco-ethical as they would normally be in their day to day lives. The market is growing – I am starting to be being booked by girls who love that my products are natural and ethical.
Image: Cee and Zee Studio
Tell us about some of the eco-friendly weddings you’ve worked on…
I actually had my first eco-ethical wedding only a few weeks ago. The bride wore a beautiful wedding dress which was her mother’s which she had altered to suit her and today’s style. Her maids wore their own favourite dresses. The groom’s suit was new (as he needed a new one for work) and the grooms men wore their own suits. The flowers were from an eco-ethical florist who only used locally sourced flowers – all wrapped in string. There was no plastic to be seen at the wedding and the venue was a friend’s beautiful garden. The left-over food was to be fed to the chickens or composted (it was all vegan), and everything they needed had been rented or borrowed – it really felt like an old style country wedding.
Are eco-friendly weddings more common now than when you first started out?
There is a growing awareness now – but we still have a long way to go.
Besides makeup, what are some other aspects of the wedding where bridal couples can make more ethical choices?
They can choose a florist who is eco-ethical, buy a second- hand wedding dress, or one by an eco-ethical bridal gown designer, they can choose a sustainable venue, or simply, have a smaller wedding – the amount of food wasted, and waste created for one special day is staggering. The venue’s bins after a wedding explode with waste.
Images: Dan Cartwright Photography
Do you work closely with any other likeminded vendors?
Unfortunately, not as much as I would like – most like-minded vendors are not in the Southern Highlands – or I am not aware that they are eco-ethical. I do recommend eco-ethical suppliers to my brides – but it is up to them to choose them or not.
How far in advance does a bride need to book you in for her wedding?
It depends – most people book me 18 months to two years in advance – but sometimes a bride can get lucky and get me eight weeks out! It depends on when they are getting married. From 2020 onwards, my bookings are limited as I have closed my books for certain weekends – so it will be a first in best dressed situation – and I am more likely to take a booking from a bride who is having a eco-ethical wedding.
What’s the process? Do you offer trials?
They fill out a booking form and pay a $100 deposit.
I will not book a wedding without a trial. The trial is very important not only for the bride and I to work out how to achieve her dream look – but also for us to meet and get to know one another. I also offer a free holistic skin consultation when they come for the trial so that the bride’s skin glows from inside and out on her wedding day. Sometimes a bride wants to have a hairstyle which her hair will not do – so a trial is important to work together to try to achieve something we can do. I am also a trained stylist, so I work with them to get the whole hair and makeup look to work with with their dress styles and the colours of the flowers.
Images: Hilary Cam Photography
What’s your philosophy when it comes to creating makeup looks for brides?
I love a glowing skin – created without the overuse of highlighter, and a more natural, yet glamorous makeup look. I like the bride and maids to look absolutely stunning – but still like themselves – just better. I started my makeup career in fashion, so do not do a stock standard makeup – every face is different, every person is unique – so I ask the bride for a hair and makeup brief at their trial – and we work together to create something which she can relate to, and which makes her look uniquely like her. I use a technique which I have perfected working as a commercial makeup artist which lasts, even in extreme heat but is not caked on. I do not believe that makeup should be applied so heavily that it can be seen in pictures – photos of the bride are supposed to be all about the bride – not the makeup artist’s handy work.
How do you approach the wedding day?
I like to allow plenty of time for each and every person – just in case I need extra time. I do not like to rush things as it is important that everyone, not just the bride feels gorgeous – it ensures that they all smile with happiness at the camera. I am aware that I am the first step of the wedding day – if I run late, then the whole day runs late. I also ask who the photographer is – so I know how early I need to have the bride ready – as each and every photographer works somewhat differently.
Images: Across the Forest
Most memorable wedding day experience you’ve had?
The most positive memorable wedding day experience I had, is when I arrived on very early morning to do hair and makeup on an artsy bride. I was exhausted as I drove into the driveway – berating myself for saying yes to a wedding the fourth day straight with a 6.30am start.
As I arrived two lovely guys strode out and unloaded my bags and chair.
As I set up I was offered breakfast and coffee, and the bride announced that she liked soothing music (thank you!). Everyone was in great spirits, just happy and laughing. The photographer although professional was also a friend – so started photographing in her pyjamas. Everyone was just happy and laughing – I was able to do a makeup and hairstyle I really loved on the bride as I had been given complete creative license – she loved my work and told me what she did like and did not like and gave me free reign – due to this – I was able to do something really beautiful for her.
Thank you Yvette for letting us into your world and shedding some light eco-ethical makeup practices. I’m so impressed with how you’ve found ways to rise to the challenge. It is very inspiring, so let’s hope others start to follow your lead! Find out more about Yvette and the gorgeous work she does over at the Ethix website.
Headshot courtesy of Ethix