7:30am in Sydney CBD is a beautiful time. A time where people are only just emerging to quietly go about their days and stores remain dim and silent, all except for one. On February 26th, Sephora; the makeup and skincare mecca for women all over the world was already abuzz with some of Sydney’s most stylish influencers all eagerly awaiting the breakfast presentation from the top selling skincare brand in Sephora US, Ole Henriksen.
Directed up the Sephora stairs, I was warmly welcomed by the Ole Henriksen team and had the chance to mingle with Ole himself before the presentation. It was an absolute pleasure chatting with Ole, a man who started from humble beginnings and created a skincare empire. While sipping on a vegan green smoothie (which was delicious), we were introduced to the brand by Ole Henriksen’s CEO Suzanne Dawson, whose portfolio includes an enviable array of elite skin care brands. Detailing the ingenuity of the brand, we were all on the edge of our seats (figuratively) to hear from the master himself.
When Ole stepped onto center stage, his vivacious energy and passion about what he does shined brightly from him, mesmerizing his audience. He spoke of the global love that has evolved for the brand, all which stemmed from home made products in Los Angeles. Opening a clinic in LA to meet the demand for the results based products that not only felt great but also smelled divine, the Ole Henriksen brand became a favourite amongst Hollywood A-listers including Jennifer Lopez, Madonna and Charlize Theron.
With a growing celebrity fan base, the love of the products has continued to grow as the formulas evolve. Always being 10 steps ahead of other skincare brands, the Ole Henriksen range is now renowned for their potent yet gentle formulas that are rich in vitamins and minerals to brighten, even and hydrate your skin.
I was lucky enough to leave the event with a to-die-for goodie bag of Ole Henriksen products to test. That evening I experimented with the African Red Tea Foaming Cleanser, the Three Little Wonders pack and the Power Peel. Having sensitive skin myself, I am always cautious about using new products as I’ve had previous bad experiences. But, after hearing from the team and being shown through the products (which the gorgeous girls at Sephora can do with you too) I was ready to try these out!
I started with a regime of cleansing, the Power Peel, then the Three Little Wonders AM/PM (Invigorating Night Treatment, Truth Serum Collagen Booster and Sheer Transformation Hydrator) and have now been using these products for almost a week. I am hooked! The products are brightening my skin, creating a more even complexion and minimizing my pores. I can’t wait to see how these products will revitalize my skin in the coming weeks.
It’s your turn to have the skin you’ve always dreamed of.
As Ole said, “we want women to embrace who they are… we are all special.”
Ms Filagree attended the Ole Henriksen & Sephora breakfast as a guest of Ole Henriksen & Sephora in accordance with our disclosure policy.