Wedding dress shopping is so exciting and this week on Behind the Door I’m meeting a designer who, not only makes wedding dresses, but has her own gorgeous boutique studio; Georgia Young of Georgia Young Couture. Known for her modern, contemporary vibe Georgia Young Couture dresses breathe a breath of fresh air into the wedding gown biz and her studio is the perfect place to find them.
Located in an open plan space in Melbourne’s inner city suburb of Carlton, Georgia Young Couture is home to both couture and ready-to-wear designer gowns as well as Georgia’s workroom and office. “I’ve had my own couture line for almost four years now,” says Georgia, “We grew out of our space in Fitzroy and as soon as I saw this one I knew it was the one!” Georgia tells me she loves the location, it’s close to the city as well as a fantastic selection of very ‘Melbourne’ cafes and boutiques.
Originally an office, Georgia set about designing her dream space with lush velvet chairs, copper tones and dip-dyed pastel pink walls. The gowns hang off custom-made copper pipe racks and there are moody black and white pictures of the collection hanging on the walls. Greenery plays an important part in the space, with a vast collection of indoor plants which Georgia tends to admit are fast becoming a bit of an obsession. I love that you can’t miss the entrance with a perfect pink door!
Open by appointment only, Georgia loves that brides get the entire studio to themselves for fittings and tells me that about half her brides travel from out of town just for their intimate appointment. “Brides come to us for a modern, contemporary look,” says Georgia, “And, if they can’t find what they are looking for in their state, they are happy to travel in order to find their perfect dress.” It’s for this reason that Georgia Young Couture is growing and will soon be stocked in a curated collection of bridal stores around the world including, one of our favourites, Love Marie.
Couture brides can visit the store up to five times for fittings, so it’s important to Georgia that the space can work as a workroom as well as the fitting studio. Many brides have custom dresses made especially for them but there’s also an amazing collection of ready-to-wear pieces available to choose from too. Georgia tells me that she’s working on some new ready-to-wear dresses which should be available to try on in February. I’d book an appointment soon!
Ms Zigzag says: A good friend of mine wore custom Georgia Young Couture to her Lorne wedding in spring last year. I have loved learning more about this amazing Melbourne designer and look forward to stalking plenty of real brides wearing Georgia Young in 2018.
About Amelia Waddell of Make Your Day Wedding Styling: I’m a wedding stylist and proud store owner who loves to chat weddings with everyone and anyone! I love to talk shop with other business owners (particularly over some chocolate cake!) and am the first to try and have a sticky beak behind the scenes of any event. My free time is spent ‘investigating’ new cafes, stores and events.