Titled “Man In the Moment” the collection is all about the “sensory experience of the modern Australian male”. It was shot on the streets of Melbourne and it seems the collection certainly ticks all the boxes.
The collection is filled with daring and city chic styling, celebrating the every day moments. The campaign is reminiscent of city moments – such as the smell of a fresh cup of coffee, the lunchtime wander in the park on a winter day, the post work knock off, with Negroni in hand.
Offering up all the favourite winter classics – think traditional charcoal and navy, but also something a little more daring. A little more “out there” with coloured jackets of windowpane pattern and chic cream tuxedos paired with black silk bow ties. It’s fashion-forward and of the moment and designed with versatility in mind. Pieces can easily be mixed and matched, layered and personal customisation is encouraged.
Co-Founder Robin McGowan sharing, “In a sense, the campaign tracks our journey as a brand: there’s a bit of Manhattan edge, but a lot of the functionality, versatility and classicism that the Australian male wants out of their wardrobe. From formal outfits to workwear, tailored, casual and one-off statement garments. This is what gives a man the ability to live in the moment—dressing well and feeling confident without having to be too conscious of it all.”
Want your own customised Institchu look for your wedding day? The collection is now live on their website and in their showrooms. Hit the website for more.
Images by Mikey Whyte
About InStitchu: InStitchu is all about the experience—transport yourself into the realms of old-world tailoring at one of our Showrooms across Australia, New Zealand and North America, as you sip on a glass of Whisky with your dedicated Stylist, or hop online to our seamless and simple website to get designing from the comfort of your own home.