Project Innovate- Meet Leila Khalil of Be Inspired PR

by | Blog News, Bride


I know not every wedding vendor reads Polka Dot Wisdom (really you should subscribe, we have such great posts lined up!) and can sometimes get caught in the hustle and bustle of every day life, so I am popping a little business talk on Polka Dot Bride today!

For a few months (okay six) I’ve been chatting to Sarah from Girl Friday Weddings about education for the Australian (and New Zealand) wedding industry. This month, we officially launch Project Innovate, an education initiative for Australian & New Zealand wedding professionals and in a few weeks, our first speaker Leila Khalil of Be Inspired PR will be here from California with her “Brand Your Business Workshop”.

Branding your business isn’t just your logo, it’s how you do business, it’s how you market.  This session will:

•    Help you to evaluate your brand presence in the industry with tips on how to further your reach

•    Help you to create an action plan to enhance your company’s perceived value

•    Host a critique session selecting individual businesses and providing feedback on: website/logo/business cards/blog and marketing materials giving suggestions on how to ensure the brand is well represented

•    Suggest ways to work with other key vendors with whom to form relationships in order to gain additional notoriety

•    Help you maximise the effectiveness of social media outlets i.e. twitter, blog etc. The do’s and don’ts of media and print submissions

Leila is no stranger to getting the most out of your branding- her successful wedding PR business has her clients in Martha Stewart Weddings, Grace Ormonde Weddings, Brides Magazine and even on TV- that’s not to mention the countless blogs her clients are featured on every month.

If you’d like to come along,the event is on the 28th of June at 6.30 pm at The Ivy Sunroom in Sydney. Ticket price ($135) includes a ninety minute workshop by Leila, a question & answer session with Leila, a cocktail upon arrival, a scrumptiously catered networking reception following the workshop (did I mention the chocolates? and cake?) a gift bag and a chance to be a part of Project Innovate’s first ever event.

Click here to purchase your ticket.

This event would not be possible without our fabulous sponsors who include:

Merivale The Ivy

Nerida McMurray Photography

Form Over Function

Gigi & Lulu

Faye Cahill Cake Design

The A List Guide

Aperol Spritz

  • [email protected] Over Function says:
    June 16, 2011 at 10:53 am

    Can’t wait to be a part of it. x

  • Rebecca-3 Piece Events says:
    June 16, 2011 at 12:53 pm

    Oh wow. I would love to come along to this event. Such a fantastic initiative, however the timing is not good. Please run something like this again with a little more notice so I can book flights and accommodation as I’m based in Adelaide.

    Congratulations and all the best for your very first event.

  • Girl Friday Weddings says:
    June 17, 2011 at 4:28 pm

    I can’t wait, I can’t wait, I can’t wait!!! We are working with so many fabulous suppliers. I can’t wait to see how Form Over Function are going to style the space!

  • Vendor of The Week – Kelly Adams Photography | Polka Dot Bride says:
    June 27, 2011 at 10:01 am

    […] this week, it was a quiet weekend packed with work (we’re putting the finishing touches on Project Innovate tomorrow night!) so lo and behold we are more than ready for the week to begin! If you’re in […]

  • Project Innovate – Brand Your Business With Leila Khalil | Polka Dot Bride says:
    July 21, 2011 at 2:12 pm

    […] way up to the stunning green, stripy Sun Room. Wow! I could not think of a better place to kick off Project Innovate. As all the lovely guests bustled in after me, I could feel everyone’s excitement and curiosity. […]

  • Friday Roundup | Polka Dot Bride says:
    August 29, 2011 at 6:18 pm

    […] match perfectly. Am so very excited!! : )Congratulations to our winners! I will be in touch shortly!Project Innovate is officially branded and officially out there with two weeks to go! Check out this entry to book […]



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